Internet Addiction Campaign
Instagram Ads
The idea of missing item/weapon of a gaming character came into my mind, I think this would be an effective approach to appeal to gamers as it the frustration directly connects to them. I made the weapons and skins of the characters transparent by using the transparent pattern, and asked a question to emotionally appeal to the gamers.
Poster
I have created a set of posters with type only, image only and with both.
For the image only poster, I played with the perspective a little bit to bring the phone into focus. the colourful elements represents a wonderful life other than technology whereas the water and the darkness drowns the person into the virtual world. The type and image poster uses a similar approach, but for the text only poster, I meant to convey the message of paying attention to the environment when walking but not onto you device to prevent injuries.
Internet addiction has became a controversial topic, as no one can actually determine whether one is addicted to the internet or not as everything nowadays involves technology of some kind. Rather than stopping people from using the internet, as it is not quite possible in the current society, I took the approach of asking the public to stop using the internet for a while and enjoy other aspect of life.
I noticed that online gaming addiction is a serious problem. To further with this direction, I thought of the issues that gaming would lead to. There is a problem with “loot boxes” used in video games that might cause gambling problems, especially affecting youngsters. I wanted to directly send the message to the government officials so that they could be aware of the problem and possibly make a change, but then figured out that I would not be able to do that, as there are many practical issues, such as things that is sent to the government would probably be filtered before it actually reaches the person who is in charge. To make the campaign effective, I have decided to make change my target audiences to gamers and parents, as well as the public and let them be the ones who impact the government, so that measures would be made to the issue. With this being said, I at last created a mock-up petition website and also a series of Instagram ads to lead the public into understanding the situation and thus sign the petition.
Petition Website
I chose the colour black so that it would look consistent to the dark colour ads, and games usually have a darker theme. I used red as the accent colour so that it matches with the logo and it reminds me of gambling and the suits. The information is written with a pixelated typeface so that it would once again relate to gaming. The font used for“sign the petition” is the same script font that was used in the logo, to remind audiences that signing it is for “saving the gamers” and it is to differentiate the call to action from the information.
The website is used to briefly explain the issue to the audiences and to ask them to contribute to the issue by simply signing the petition.
